Editor, Small Biz Smarter
About this community:
SB Smarter is all about making small business win in the new world of marketing.
We know that small business is the backbone of our global economy - yet the small businesses struggle to juggle all the elements to help them succeed.
We are focus on success by pooling the experience of small business owners so that, as a collective, we can be a huge economic force to create a thriving global economy.
About the editor:
Chet Van Wert is a digital marketer and business strategist with 20 years of experience at the intersection of online media, database marketing, and e-commerce. Since the dawn of the commercial internet in 1994, when he was responsible for launching one of the earliest e-commerce successes at ColumbiaHouse.com, he has taken part in the evolution of digital media while helping companies that face “the end of the world as we know it” develop new digital business opportunities.
Chet began his professional career as an editor of scientific reference books, and soon thereafter earned his MBA. Since 2001, he has been an adjunct instructor in NYU’s Master’s degree program in Integrated Marketing, where he teaches Competitive Strategy. In moments when he finds the Internet of Things more scary than exciting, his students restore his profound sense of optimism about the future.